Simone is a Research Professor in the School of Psychology at Curtin University. She holds a Bachelor of Economics, a Master of Commerce, and a PhD in Consumer Research.
Simone and her team spend their time developing behaviour change campaigns that encourage individuals to improve their health and wellbeing. This involves understanding how people think and feel about issues that affect their health and identifying the triggers that can modify their attitudes and their behaviours.
Her work to date has focused on many and varied issues including smoking, alcohol consumption, nutrition, physical activity, ageing, and mental health. More recently she has developed a research profile in the area of autonomous vehicles and their potential to make people happier and healthier. She has travelled the world speaking to experts in this area to gain insights into the ways autonomous vehicles will change our lives and how the benefits can be optimised by ensuring vulnerable members of society are not left behind in the impending transport revolution.
Simone is a self-confessed workaholic who can’t wait for the day when she can get more done on the way to work in a driverless vehicle.